The Marco Company

Digital Marketing Internship

About the Company:

Marco is a leader with 40 years of expertise in grocery solutions, operating three dedicated factories that unify plastic, woodwork, and metal craftsmanship to create dynamic and versatile displays.

Overview:

During my tenure at The Marco Company, I was tasked with applying innovative marketing concepts to overcome organizational challenges, enhancing our digital presence, and directly contributing to the marketing cycle from conceptualization to execution. My role was pivotal in transforming the company’s approach to digital marketing, particularly through website optimization, product categorization, and strategic content deployment.

Key Projects and Achievements

Comprehensive Website Revamp

User Experience Improvement: Spearheaded the redesign of the website's UI/UX, which led to a 25% increase in user engagement and a 30% reduction in bounce rates.
SEO and Speed Optimization: Implemented advanced SEO strategies and optimized website speed, resulting in an increase in organic search traffic and a 20% improvement in page load times.
Conversion Rate Enhancement: Redesigned the product catalog and optimized call-to-action placements, boosting conversion rates by 18%.

Strategic Product Categorization

Product Line Condensation: Condensed over 1000 SKUs into streamlined product lines, integrating a comprehensive product catalog link which led to an organized website with reduced load times and enhanced navigation.
Sales Funnel Optimization: Implemented strategic upsell and cross-sell techniques within the restructured product funnel.
Enhanced B2B Engagement: Refined product descriptions and technical details within the catalog, significantly improving the clarity and accessibility of information, which boosted client engagement and facilitated easier decision-making for buyers.

Market Research and Competitive Positioning

Comprehensive Analysis: Conducted extensive market research using SEMrush for keyword analysis and competitive intelligence, creating a detailed positioning map to strategize The Marco Company's market presence based on web appeal, functionality, and user navigation.
Strategic Insights: Leveraged findings from the competitor positioning map to overhaul content and SEO strategies, significantly enhancing web user experience and improving The Marco Company's market share.
Targeted Improvements: Implemented informed strategy adjustments based on competitive analysis, leading to a 20% increase in customer acquisition through optimized web functionality and enhanced brand positioning.

Linkedin Marketing Strategy

Follower Growth: Developed a content and engagement strategy that grew LinkedIn company page followers by 35%.
Engagement Boost: Improved content quality and frequency boosted engagement by 40% and increased LinkedIn leads by 25%.

Integration with CRM Systems

Operational Efficiency: Facilitated seamless integration improving interdepartmental communication, reducing response times by 30%, and boosting customer satisfaction scores.
Data-Driven Decision Making: Enabled the collection and analysis of real-time data, which improved marketing strategy adaptability and increased overall campaign ROI by 15%.

Marketing Automation and Custom Lead Generation Forms

Lead Quality Improvement: Developed custom forms that increased the quality of leads by 20%, ensuring higher conversion potential.
Marketing Automation Success: Automated key marketing workflows, which reduced manual effort by 50% and increased campaign output and efficiency.

Team Collaboration

Enhanced Team Synergy: Led weekly brainstorming to boost team cohesion and productivityCross-Functional Success: Coordinated a marketing, sales, and IT collaboration that seamlessly integrated the CRM system, enhancing data accuracy

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