👋 Hi there! I'm Kush

I'm on a mission to help brands leverage data and digital strategies to accelerate growth and outsmart the competition 🚀. I've led successful product launches, crafted compelling marketing campaigns, and analyzed data to drive strategic decisions. 

Prior to marketing, I was a business student who believed in the power of compound growth... both in the gym and in the market. Now helping brands achieve maximum gains, no steroids required. (But I do recommend a strong social media strategy.)

If you want to discuss a project or an opportunity, you can reach me at:
kushsanzgiri@gmail.com ✍️ or find me on Linkedin

Successfully launched 4 new skincare products, achieving a 20% increase in brand awareness and exceeding initial sales projections by 10%. Oversaw all stages of product development, including:

• In-depth market research to identify target audience needs.

• Collaborating with R&D to formulate effective Ayurvedic products.

• Executing a multi-channel marketing campaign with digital marketing, social media, and influencer collaborations.

• Developed the core narrative and created impactful marketing creatives for Max Life's Guaranteed Lifetime Income Plan (GLIP) and launched the "Annuity Thursday" newsletter to educate customers and build thought leadership in the annuity space.

• This initiative resulted in a 9% conversion rate from newsletter subscribers to policy purchasers.

• Collaborated with cross-functional teams to ensure consistent messaging and impactful delivery across channels.

• Strategically redesigned Marco's B2B website, addressing key challenges such as slow site speed, poor usability, and a vast product catalog (1000+ SKUs).

• Improved user experience by condensing product information and streamlining navigation, making it easier for B2B clients to find and purchase products.

• Enhanced website functionality and integrated the CRM (Monday.com) to improve efficiency for the sales and customer service teams.

• Ideated and created new "Featured series" product lines to showcase innovative display solutions, contributing to overall sales growth